Instagram Head Calls Out Camera Companies for Going in the Wrong Direction

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Instagram ke head Adam Mosseri ne end-of-year thoughts share karte hue social media par photos aur videos ke future par khul kar baat ki hai. Unka kehna hai ke AI ke tezi se barhtay istemal ne online visuals ki authenticity ko serious challenge kar diya hai — aur is race mein camera companies ghalat direction mein ja rahi hain.

Threads aur Instagram par share ki gayi ek lambi post mein Mosseri ne bataya ke aaj ke digital world mein AI itni advanced ho chuki hai ke real aur AI-generated images mein farq karna mushkil hota ja raha hai. Isi context mein woh “AI slop” jese lafz se bhi ikhtilaf karte hain, aur kehte hain ke AI sirf bekaar content nahi bana rahi, balkay kaafi creative aur powerful cheezen bhi possible bana rahi hai.

Instagram Feed “Dead” Kyun Ho Chuki Hai?

Mosseri ke mutabiq, agar aap Instagram ko sirf ek perfect square photos wali app samajhte hain, toh aap purani soch mein phansay hue hain. Woh kehte hain ke traditional feed — jahan polished makeup, heavy filters, high contrast aur perfect shots hotay thay — ab practically “dead” ho chuki hai.

Log ab apni zindagi ke real moments feed par share nahi karte. Aaj kal:

  • Stories zyada popular hain kyun ke unmein pressure kam hota hai
  • DMs (Direct Messages) primary sharing method ban chuki hain, chahe photo ho ya video

Camera Companies Par Tanqeed

Yahin se Mosseri camera companies par seedha nishana lagate hain. Unka kehna hai:

“Camera companies ghalat aesthetic par bet laga rahi hain.”

Unke mutabiq, brands har saal zyada megapixels, heavy image processing aur portrait mode jese features ko promote karte hain — jinka maqsad har user ko past ke professional photographer jaisa dikhana hota hai.

Portrait mode, artificial background blur aur over-processing images ko attractive toh bana dete hain, lekin Mosseri kehte hain ke:

  • Flattering images banana ab bohat aasaan ho chuka hai
  • Lekin aise visuals dekhna logon ke liye boring hota ja raha hai

Instagram head Adam Mosseri has shared some end-of-year thoughts on the state of photos on social media amid an avalanche of AI slop, and has said “camera companies are betting on the wrong aesthetic.” In a lengthy post shared to Threads and Instagram, Mosseri addressed the issue of autheticity in a world where “AI is generating photographs and videos indistinguishable from captured media.” Moserri takes issue with the term “AI slop,” saying there is “a lot of amazing AI content,” without giving any examples. 00:08 03:12 Read More “Unless you’re under 25 and use Instagram, you probably think of the app as a feed of square photos. The aesthetic is polished: lots of make up, skin smoothing, high contrast photography, beautiful landscapes,” Moserri says before declaring that feed “is dead.” “People largely stopped sharing personal moments to feed years ago,” he continues. “Stories are alive and well as they provide a less pressurized way to share with your followers, but the primary way people share, even photos and videos, is in DMs.” It is here where Mosseri takes aim at camera companies. “The camera companies are betting on the wrong aesthetic,” he says. “They’re competing to make everyone look like a professional photographer from the past. Every year we see phone cameras boast about more megapixels and image processing. We are romanticising the past. Portrait mode is artificially blurring the background of a photograph to reproduce the soft glow you get from the shallow depth of field of a fixed lens. It looks good, and we like to look good.”

Raw Content Kyun Important Hai?

Mosseri ka maanna hai ke aane wale saalon mein raw aur unfiltered content ka trend aur tez hoga. Log jaan boojh kar imperfect, unflattering aur unpolished visuals share karenge — kyun ke perfection ke is AI-driven era mein imperfection hi proof ban chuki hai ke cheez real hai.

Unke lafzon mein:

“Rawness ab sirf aesthetic choice nahi, balkay ek defense hai — yeh kehne ka tareeqa ke ‘yeh real hai’.”

AI Aur Trust Ka Future

Lekin yahan ek aur challenge bhi hai: AI jald hi imperfect images bhi realistically recreate kar sakegi. Iska matlab hai ke sirf raw look par trust karna kaafi nahi hoga.

Mosseri suggest karte hain ke:

  • Social media platforms par AI-generated content ko label karna zaroori ho jayega
  • Future mein real content ko fingerprint ya cryptographic signature ke zariye verify karna zyada practical ho sakta hai
  • Camera manufacturers images ko capture ke waqt digitally sign kar sakte hain, taake unki authenticity verify ho sake

Reader Advice

  • Creators ke liye: Sirf perfection ke peeche mat bhaago. Authentic, raw aur relatable content zyada engage karta hai.
  • Photographers ke liye: Technology ko use karo, lekin emotion aur real moments ko priority do.
  • Brands aur camera companies ke liye: Sirf specs aur filters nahi, balkay trust, authenticity aur storytelling par focus karo.
  • Users ke liye: Har cheez jo perfect lage, zaroori nahi ke real ho — critical soch develop karo.

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